Case study
Ruku Barbers
A mobile-first website with original photo and video content, clear service information and a dedicated Fresha booking path.
The challenge
Make booking fast without losing the brand
Most customers first discover Ruku on their phone. The website needed to feel as considered as the shop, show the space and experience clearly, and give visitors a direct path to book through Fresha.
What we built
A focused mobile journey
- A prominent Fresha booking path kept visible across the site
- Original photography and video showing the shop, team and experience
- A monochrome visual system shaped around Ruku's identity
- Staff business cards and loyalty cards designed to support sharing and repeat visits
- Mobile layouts designed for quick, one-handed browsing
The result
A clearer route from browsing to booking
The finished site gives Ruku a digital home that matches the shop and keeps booking close at hand. Visitors can explore the experience, view key information and move into the Fresha booking flow without unnecessary steps.
Print collateral
Brand touchpoints beyond the website
We created staff business cards and loyalty cards that carry Ruku's identity into the in-store experience. They keep contact and booking details easy to share while encouraging stronger customer relationships and repeat visits.
Print collateral
Brand touchpoints beyond the website
We created staff business cards and loyalty cards that carry Ruku's identity into the in-store experience. They keep contact and booking details easy to share while encouraging stronger customer relationships and repeat visits.
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